Press & Media
Everything you need in one place
Press pack, author bio, high-resolution images, and suggested interview questions. If you need anything else, reach out directly.
Press Pack
Downloadable Assets
All assets are free to use for editorial, review, and promotional purposes.
Book Cover (High Resolution)
Front cover of The Power of No in print-ready resolution.
Short Author Bio
A 50-word biography suitable for event programmes and articles.
Long Author Bio
A 200-word biography with career background and book context.
Back Cover Blurb
The full back cover text for use in reviews and listings.
Suggested Interview Questions
Three ready-to-use questions for podcasts, interviews, and features.
Speaker One-Sheet
A two-page overview of Lee's keynote topics, engagement formats, and testimonials.
DownloadFor Interviewers
Suggested Interview Questions
You argue that the most powerful word in sales is 'no.' Most people would say it is 'yes.' What changed your mind?
The book describes three levels of selling — Vendor, Expert, and Trusted Advisor. How does a salesperson know which level they are operating at?
You write about the 'pipeline myth' — the idea that more deals in the pipeline actually makes salespeople worse. Can you explain that?
Book Themes
Key Themes & Talking Points
The Vendor/Expert/Trusted Advisor framework for B2B sales transformation
Why saying no is the most powerful — and most underused — skill in modern selling
The Ideal Client Profile (ICP) as a strategic filter, not a wish list
Non-Negotiable Conditions (NNCs) as the foundation of professional selling
The P5 disqualification framework: Problem, Power, Process, Priority, Partnership
Why bigger pipelines often produce worse results
The 90-Day Blueprint for transforming sales behaviour
Real stories of sales transformation from the field
Need something specific?
For review copies, interview scheduling, or custom assets, contact Lee directly.
[email protected]