Privacy Policy

1. Who We Are

This website is operated by Lee Brunsden ("we", "us", "our") in connection with the book The Power of No: Unlocking Sales Success Through Integrity, Negotiation and Relationships. Our contact email is [email protected].

2. What Data We Collect

We collect the following personal data when you voluntarily provide it:

• Email address — when you subscribe to our newsletter, download resources, take the Self-Assessment, or submit a contact or speaking enquiry form.
• Name and organisation — when you submit a contact or speaking enquiry form.
• Assessment responses — when you complete the Sales Level Self-Assessment (these are processed locally in your browser and are not stored on our servers unless you provide your email to receive results).

We also collect anonymised usage data through privacy-friendly analytics (Umami) which does not use cookies and does not track individual users.

3. How We Use Your Data

We use your personal data for the following purposes:

• To send you the resources you requested (worksheets, templates, assessment results).
• To send you our email newsletter with sales insights, book updates, and related content.
• To respond to your contact or speaking enquiry.
• To understand how visitors use our website so we can improve it (anonymised analytics only).

4. Legal Basis for Processing

We process your personal data based on your consent (when you submit a form or subscribe to our newsletter) and our legitimate interests (to respond to enquiries and improve our website). You can withdraw your consent at any time by unsubscribing from our emails or contacting us.

5. Third-Party Processors

We may share your data with the following third-party services that help us operate this website:

• Email service provider — to manage our mailing list and send emails (e.g., ConvertKit, Mailchimp).
• Hosting provider — to serve this website (Manus).
• Analytics — Umami (privacy-friendly, no personal data collected).

We do not sell your personal data to any third party.

6. Data Retention

We retain your email address and associated data for as long as you remain subscribed to our communications. Contact and speaking enquiry data is retained for up to 24 months after your last interaction with us. You can request deletion at any time.

7. Your Rights

Under the UK GDPR and EU GDPR, you have the right to:

• Access — request a copy of the personal data we hold about you.
• Rectification — ask us to correct any inaccurate data.
• Erasure — ask us to delete your personal data ("right to be forgotten").
• Restriction — ask us to restrict processing of your data.
• Portability — request your data in a machine-readable format.
• Objection — object to processing based on legitimate interests.
• Withdraw consent — unsubscribe from emails at any time.

To exercise any of these rights, email us at [email protected]. We will respond within 30 days.

8. Cookies

This website uses privacy-friendly analytics (Umami) which does not use cookies and does not track individual users. We do not use advertising cookies, tracking pixels, or third-party cookies. If we introduce cookies in the future, we will update this policy and provide a consent mechanism.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

10. Contact

If you have any questions about this Privacy Policy or how we handle your data, please contact us at [email protected].

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.