Free Resources
Tools that make the book actionable
Professional worksheets, templates, checklists, and the Sales Level Self-Assessment. Download them instantly — no registration required for the core toolkit.
4
Free PDFs
6
Flashcards
10
Assessment Questions
24
Action Items
Free Downloads
No registration required — download instantly
ICP Builder Worksheet
A 3-page fillable worksheet walking you through the 5-step process from Chapter 3. Includes client comparison tables, pattern identification, anti-client profiling, and a pipeline scoring grid.
NNC Template
Define your Non-Negotiable Conditions across four categories: Pricing & Commercial, Access & Decision-Making, Professional Respect, and Personal Boundaries. Fill-in format with guided prompts.
P5 Disqualification Checklist
Score every opportunity across Problem, Person, Process, Price, and Fit. Includes 25 qualification questions, a scoring summary table, and clear go/no-go thresholds.
90-Day Transformation Blueprint
A week-by-week action plan for moving from Vendor to Trusted Advisor. Three phases (Foundation, Practice, Mastery) with 24 specific actions and a progress tracker.
Interactive Flashcards
Test Your Knowledge
Click the card to reveal the answer. Use these to reinforce the key concepts from the book.
Premium Resources
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Sales Level Self-Assessment
A 10-question interactive assessment that scores you as a Vendor, Expert, or Trusted Advisor — with personalised recommendations for your next steps.
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Chapter Summary PDF
A two-page distillation of the book's key frameworks, tools, and principles. A companion reference, not a substitute for reading.
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Reading Guide for Sales Teams
A guide for sales leaders who want to use the book as a team read, with discussion questions and implementation timeline.
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Sales Constitution Template
A branded, fillable one-page PDF to write your own personal sales constitution combining your ICP and NNCs.
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Video Clips
Key Concepts in 60 Seconds
Short video breakdowns of the core ideas from the book. Coming soon.
The Three Levels
Coming soon
The Rejection Quota
Coming soon
The Pipeline Myth
Coming soon
The Anthony Story
Coming soon
The Priya & Oliver Close
Coming soon
Ready to transform how you sell?
The resources above are a starting point. The book gives you the complete framework, the stories, and the confidence to make the shift.